Friday, 14 May 2010
2.1 Production Company Background
20th Century Fox Film Corporation
The Art Deco 20th Century Fox logo, designed by artist Emil Kosa, Jr., originated as the 20th Century Pictures logo, with the name "Fox" substituted for "Pictures, Inc." in 1935. The logo was originally created as a painting on several layers of glass and animated frame-by-frame. It had very little animation—just a sideline view of the tower with search lights, some moving and others not moving. Over the years the logo was modified several times. In 1953, Rocky Longo, an artist at Pacific Title, was hired to recreate the original design for the new CinemaScope process. In order to give the rather static design the required "width", Longo tilted the "0" in 20th—an idiosyncratic element which became part of the design for more than two decades.
2.2 Production Company Logo Design
For our Logo design we wanted to something simple and related to our film. That meant making some quite eery or distaughted. We decided to go with DGSB productions to keep things simple but it was also something we could work with. We decided to adapt the existing DGSB logo to suit our needs. We used G.I.M.P to manipulate the image, we distorted it slightly and changed the colours to give it a more horror themed look. This is what we came up with.
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